MyCheck, the leading checkout app for restaurants and businesses, is celebrating the success of their New York City roll-out Thursday, November 21, 2013 at downtown hot spot VIP Room with music by DJ Jonny Famous. Cocktails will be provided by Svedka Vodka.
Hosting the event is Bar Refaeli, an investor of the company, best known for her appearance as the cover model of the 2009 Sports Illustrated Swimsuit Issue and as #1 on Maxim magazine's Hot 100 list of 2012 and recent GoDaddy Super Bowl XLVII commercial. Having fallen in love with the concept during its launch overseas, Bar is thrilled to be flying in from Israel on behalf of its success.
The brand has recently launched advertising campaigns including outdoor ads, online ads, and a Taxi TV commercial—featuring local comedian Fabrizio Goldstein, "The Fat Jew," and renowned DJ Jonny Famous—which has gained the attention of prominent influencers of the New York City nightlife scene. These influencers have already begun using the app at participating businesses.
MyCheck's long list of participating businesses in New York City is growing daily. Some of which include, but are not limited to, Michelin-starred restaurant Rouge Tomate—which targets a highly selective "foodie" crowd—Pera Mediterranean Brasserie—popular for Midtown corporate lunch —as well as the Aroma Espresso Bar chain's NY and NJ locations. The app is also accepted at spas, hair salons, nail salons, gyms, cigar shops, and more.
MyCheck has captured a broad spectrum of the hospitality sector in order to appeal to all New Yorkers, and is continuously proving to be more than just a trendy application, but rather an application that will permanently change the way consumers and restaurants interact.
More information on the app can be found at www.mycheckapp.com.
Jeffrey Dale Starr is a vodka enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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