Horseheads Brewing Signs Distribution Deal with NYC-area Sarene Craft Beer Distributors

Sarene Craft Beer Distributors LLC today announced that it signed a distribution agreement with Horseheads Brewing Inc. for the Hudson Valley, New York City, and Long Island.

Based in Horseheads, New York, Horseheads Brewing has received numerous awards and accolades for their beers since opening their doors in 2007. Under the extensive experience of head brewer and owner, Ed Simchisen, Horseheads has received the award for best brewery in New York at TAP New York in 2010. More recently, their porter has ranked in the top three for “Best Craft Beer” in New York State for 2012 and 2013.

“We believe Horseheads may have even better offerings than the porter,” said Matt Schulman, Co-founder of Sarene. “We can’t wait to bring an incredible year-round portfolio, including one of the best pumpkin beers and best chili beers in the world to our book. We’re confident that going forward, Ed will continue to brew exceptional beer that keeps his customer base excited for each and every batch.”

Horseheads will be launching with Sarene in January with all package from the year-round collection as well as seasonal and specialty beers. Draft will be intermittently available upon request and consistently available later in 2014.

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Jeffrey Dale Starr is a beer enthusiast, oil painter, and owner of mobile software company Purple Falcon.

Flatiron Hall in NYC Offers Avion Tequila Barrel Aged Brew

Tequila Avion is excited to announce the launch of a limited edition Avion Tequila Stout, available exclusively at Flatiron Hall, a beer cellar located in New York City's Flatiron district. After the huge success of Avion Tequila IPA in September, Flatiron Hall and Tequila Avion collaborated to develop another tequila infused expression. Avion Tequila Stout is crafted by aging award-winning Farmer Jon's Oatmeal Stout in Tequila Avion Anejo barrels for three months, creating an ultra-rich, uniquely crafted beer. Just in time for the holiday season, New Yorkers will have the opportunity to try the exclusive stout at the acclaimed beer hall.

Avion Tequila Stout has a smooth taste with notes of dark chocolate and espresso. The use of the Tequila Avion Anejo barrels gives the stout a rich, complex flavor profile with a hint of tequila on the finish. Tequila Avion is made using exceptional Avion Agave and a proprietary ultra-slow filtration process. The liquid is then aged for two years in American oak casks to create Avion Anejo, which are the barrels the Avion Stout is aged in. The Avion Tequila Stout marks the second beer Flatiron Hall has aged using Tequila Avion barrels, after an exclusive launch of Tequila Avion IPA this past fall.

"At Flatiron Hall, we are constantly coming up with ways to expand and elevate our beer selection. After the successful launch of the Avion Tequila IPA this fall, we wanted to continue aging our beer in barrels made with the 'World's Best Tasting Tequila,' said Carey Martin, Flatiron Hall Beverage Director.

Ken Austin, Founder and Chairman of Tequila Avion, said, "Avion is always at the forefront of innovation and when approached about making a beer using our Anejo barrels, I was excited about working with Flatiron Hall, who like Avion, has a deep appreciation and dedication to superior taste. After learning that the Avion Tequila IPA sold out within days after its release, we seized the opportunity to continue this partnership and develop the Avion Stout for the holiday season."

Avion Tequila Stout is available exclusively at Flatiron Hall for a limited time only.

For further information on Tequila Avion, or to locate bars, clubs, restaurants and liquor stores that sell, stock, or carry Tequila Avion, please visit TequilaAvion.com or email info@tequilaavion.com. Fans can also follow Tequila Avion on Facebook or on Twitter @TequilaAvion.

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Jeffrey Dale Starr is a beer enthusiast, oil painter, and owner of mobile software company Purple Falcon.

Bar Refaeli Hosts MyCheck NYC Launch

MyCheck, the leading checkout app for restaurants and businesses, is celebrating the success of their New York City roll-out Thursday, November 21, 2013 at downtown hot spot VIP Room with music by DJ Jonny Famous. Cocktails will be provided by Svedka Vodka.

Hosting the event is Bar Refaeli, an investor of the company, best known for her appearance as the cover model of the 2009 Sports Illustrated Swimsuit Issue and as #1 on Maxim magazine's Hot 100 list of 2012 and recent GoDaddy Super Bowl XLVII commercial. Having fallen in love with the concept during its launch overseas, Bar is thrilled to be flying in from Israel on behalf of its success.

The brand has recently launched advertising campaigns including outdoor ads, online ads, and a Taxi TV commercial—featuring local comedian Fabrizio Goldstein, "The Fat Jew," and renowned DJ Jonny Famous—which has gained the attention of prominent influencers of the New York City nightlife scene. These influencers have already begun using the app at participating businesses.

MyCheck's long list of participating businesses in New York City is growing daily. Some of which include, but are not limited to, Michelin-starred restaurant Rouge Tomate—which targets a highly selective "foodie" crowd—Pera Mediterranean Brasserie—popular for Midtown corporate lunch —as well as the Aroma Espresso Bar chain's NY and NJ locations. The app is also accepted at spas, hair salons, nail salons, gyms, cigar shops, and more.

MyCheck has captured a broad spectrum of the hospitality sector in order to appeal to all New Yorkers, and is continuously proving to be more than just a trendy application, but rather an application that will permanently change the way consumers and restaurants interact.

More information on the app can be found at www.mycheckapp.com.

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Jeffrey Dale Starr is a vodka enthusiast, oil painter, and owner of mobile software company Purple Falcon.