Restaurant Sciences LLC, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, today reported that the sales of on-premise flavored vodkas fell 11.7 percent from Q3 2012 to Q3 2013. Analyzing more than 170 million drink orders, Restaurant Sciences learned that flavored vodkas lost nearly one percent of its on-premise spirits market share from Q3 2012 to Q3 2013.
"Flavored vodkas’ on-premise spirits market share peaked at 8.7 percent in Q3 2012," said Chuck Ellis, president and CEO of Restaurant Sciences LLC. "Since its peak, flavored vodkas have lost market share over the past 12 months to other flavored spirits, such as whiskey. A few select brands, such as Grey Goose Cherry Noir, up 11.6 percent, and Smirnoff Cranberry, up 19 percent, are still showing excellent growth. Despite the market softness in 2013, Restaurant Sciences has tracked the introduction of 46 new flavored vodkas since 2012."
Restaurant Sciences tracks more than 600 flavored vodka brands, with the Top 50 flavored vodkas accounting for 73 percent of sales. Among the larger brands, Absolut Citron, the flavored vodka category leader, saw a 1.8 percent year-over-year sales decline. While Grey Goose Cherry Noir flavored vodka is enjoying increased on-premise sales, all other Grey Goose flavored vodkas on-premise sales are off between eight to 20 percent. Other category leaders, such as Stolichnaya and Three Olives, are down more than 20 percent.
For more information see RestaurantSciences.com
Jeffrey Dale Starr is a vodka enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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