The tequila, named after Timberlake's area code in his hometown of Memphis, is 40% abv triple-distilled silver and will be available to both on-trade and off-trade retailers with an off-trade RRP of £32.85 for a 700ml bottle.
901 is produced by Destileria Santa Lucia from a 60-year-old recipe and was co-founded in 2009 by Justin Timberlake and Kevin Ruder.
The tequila is produced in small batches from 100% Blue Weber Agave from Jalisco in Mexico and was awarded a Double Gold medal at the 2011 San Francisco World Spirits Competition.
“901 Tequila has been extremely well received by our distributors, cocktail experts and most importantly, consumers during our first four years in the American marketplace,” said Kevin Ruder, president of 901.
Added Ruder, “we look forward to continuing to build the brand with Hi-Spirits in the UK.”
“Justin Timberlake’s deep respect for the heritage and quality of Tequila has led to the development of a premium spirit that has a wide appeal,” remarked the Managing Director of Hi-Spirits, Dan Bolton.
Jeffrey Dale Starr is a tequila enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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