Chivas Regal partners with new Brotherhood members Mana, the biggest Latin rock band in the world, to take Chivas Scotch whisky drinkers on an exclusive musical journey through an inside look at the band. Intimate documentary videos will follow Mana as they record their next album and plan for their next world tour. Through the "Chivas Band of Brotherhood" program, the public will also have opportunities to win one-of-a-kind prizes, including dinner with the band and attendance at a private studio session.
"Chivas understands what success, friendship and generosity mean for the modern gentleman, and no band better exemplifies that than Mana," says Laurent Cutier, Brand Director of Scotch at PRUSA. "Over their twenty years of success and an estimated 35 million records sold, Fher, Alex, Sergio and Juan continue to embody these core values and that is why we're welcoming them as the newest members of our Chivas Brotherhood community."
Those who join the Chivas Brotherhood at www.chivasbrotherhood.com will have access to exclusive content like behind the scenes footage and sneak peeks on how Mana apply their collaborative spirit of brotherhood as they develop their next album.
"We attribute our years of success to a strong sense of friendship supporting each other through good and difficult times with profound loyalty," says Fher. "We have a lot in common with Chivas and we think both our fans will enjoy the exclusive offerings and content that will come from this exciting partnership."
Jeffrey Dale Starr is a whisky enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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