With Patrón being the official tequila partner of Paul Mitchell it was only a matter of time that was had an agave-infused soap! (Agave, is the plant that produces tequila) Agave prevents moisture loss and helps soothe the skin. The deep men’s cologne smell is intoxicating and is the perfect way to prep for a happy-hour date.
The newest product to the Mitch Line was released at the beginning of the month and has not stopped flying off the shelves.
We’ve seen many trends recently in the Beauty Industry come and go but one major up and coming trend that is not going anywhere anytime soon is Men’s grooming. Paul Mitchell released the men’s grooming line, MITCH THE MAN, back in 2011 and it has increasingly been a huge success. Men from all over are cleaning up their look and molding towards a “GQ” look and less of the rugged mountain man appearance.
The products featured in the Mitch line make men’s grooming easy, quick and simple. For instance the ‘Double-Hitter’ Product is a 2-in-1 Shampoo & Conditioner that cuts back the amount of product in a man’s shower and speeds up the process.
Jeffrey Dale Starr is a tequila enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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