The reputation of The Glenlivet, the world’s No. 2 single malt, has been further enhanced by its recently upgraded distillery visitor centre being named Best Visitor Attraction by the prestigious Highlands and Islands Tourism Awards (HITA).
The visitor centre saw off competition from the other shortlisted attractions to scoop the prize, cementing its standing as a must-see Speyside tourist attraction. It will now go onto compete in the national Scottish Thistle Awards
The centre which has been in operation for 35 years and attracts over 40,000 tourists annually from around the world, was transformed in 2013 to include three different daily tours that enhance the visitor experience and provide the opportunity to hand-fill and purchase your very own personalised bottle of The Glenlivet 18 Year Old single cask selection.
Following its upgrade, the centre put a strong emphasis on obtaining and analysing visitors’ feedback. Facebook and social media channels have become a vital part of this process, allowing the public to keep up with the distillery’s activities and tour availability. This search for excellence in customer services really impressed the judges with Laurence Young, Chair of the judging panel for the HITA, commenting: “The Glenlivet Distillery’s application demonstrated that the organisation is really committed to listening to customers and responding to their feedback. Introducing great ideas during a recent major upgrade to the centre demonstrated that the company genuinely values the opinions and suggestions of the people visiting the centre each year.“
Caroline Mitchell, Manager of the Chivas Brothers’ visitor centres, comments: “We are delighted that The Glenlivet visitor centre has been awarded Best Visitor Attraction. It really goes to show that all our hard work in developing exciting activities and listening to feedback has paid off. It means a lot to us to be recognised by The Highlands and Islands Tourism Awards. We want to thank everyone in the distillery for all their work in maintaining the centre to such high standards and we will keep our fingers crossed for further recognition at the national Scottish Thistle Awards.”
Introduced in 2005, The Highlands and Islands Tourism Awards promote and encourage excellence within Highlands and Islands tourism industry, rewarding the best businesses in the region.
Jeffrey Dale Starr is a whisky enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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