Tequila makers are celebrating the long-awaited opening of China’s premium Tequila market as up until recently the only tequila Chinese consumers were able to purchase was mixtos tequila. However, in June of this year, China’s President Xi Jinping and his Mexican counterpart Enrique Peña Nieto signed a bilateral trade agreement that will allow Mexican imports of 100% agave tequilas into China for the first time since 2008. In 5 years, it is forecast that China could become one of the world’s top tequila importers.
If these predications are accurate, China would go from being the world’s 23rd largest tequila importer to the second largest in five years, with tequila supplanting Whisky and cognac as China’s spirit of choice. Even then, China would rank far below the world’s largest tequila consumer, the United States, which imports around 130m litres annually, followed by Germany where the market is around 7m litres per year.
Aeroplano LX Tequila has welcomed the lifting of China’s ban on 100% agave tequilas and expects to capitalize on the markets projected growth. Recently the company won multiple awards at the prestigious Spirits International Competition, 2013 held in Las Vegas with LX Tequila winning multiple Gold and Silver Medals.
Pointing to the predicted boom in the market, John Anderson, International Sales Director for SRI Brands stated the LX Tequila brand would be “well positioned to take advantage of this growth”, and confirmed that they were currently in talks with a number of distributors and importers, and that their plans were to launch the full range of LX 100% agave tequilas, which included LX Silver, Reposado, Anejo, and Extra Anejo Tequilas.
Jeffrey Dale Starr is a tequila enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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