Montalvo Spirits announced that their flagship brand, Montalvo Tequila, has sponsored a Latin Grammy After Party, being held at the 26,000 square-foot LAX Nightclub in the Luxor Hotel & Casino in Las Vegas, NV, on November 21, 2013. The event will feature a special performance by celebrated reggaeton artist J. Alvarez and a special guest DJ set by DJ Nelson. The event is being hosted by Trevino Enterprises, Agave 52, and LAX Nightclub, which is owned and operated by the largest Las Vegas-based nightclub company, Angel Management Group.
"We are excited about the opportunity to not only showcase Montalvo Tequila to the Latin Grammy fans, but to introduce the brand to the Las Vegas market," commented Alex Viecco, CEO of Montalvo. "Due to the tremendous reception of Montalvo Tequila in our current markets, we feel the brand will appeal to the discerning consumers of Las Vegas," added Viecco.
At the prestigious Ultimate Spirits Challenge 2013, Montalvo Tequila's Plata was named Finalist for the Chairman's Trophy, being awarded 93 points out of 100. And at the 2013 Spirits of the Americas Competition, Montalvo's Reposado was named "Best of Class" in the Reposado Tequila category, and Montalvo's Reposado and Anejo were awarded Gold Medals in September 2013's Spirits of Mexico Competition, held by the IWSC Group.
Jeffrey Dale Starr is a tequila enthusiast, oil painter, and owner of mobile software company Purple Falcon.
