Montalvo Tequila Announces Sponsorship of Latin Grammy Post-Event Celebration at LAX Nightclub in Las Vegas

Montalvo Spirits announced that their flagship brand, Montalvo Tequila, has sponsored a Latin Grammy After Party, being held at the 26,000 square-foot LAX Nightclub in the Luxor Hotel & Casino in Las Vegas, NV, on November 21, 2013. The event will feature a special performance by celebrated reggaeton artist J. Alvarez and a special guest DJ set by DJ Nelson. The event is being hosted by Trevino Enterprises, Agave 52, and LAX Nightclub, which is owned and operated by the largest Las Vegas-based nightclub company, Angel Management Group.

"We are excited about the opportunity to not only showcase Montalvo Tequila to the Latin Grammy fans, but to introduce the brand to the Las Vegas market," commented Alex Viecco, CEO of Montalvo. "Due to the tremendous reception of Montalvo Tequila in our current markets, we feel the brand will appeal to the discerning consumers of Las Vegas," added Viecco.

At the prestigious Ultimate Spirits Challenge 2013, Montalvo Tequila's Plata was named Finalist for the Chairman's Trophy, being awarded 93 points out of 100. And at the 2013 Spirits of the Americas Competition, Montalvo's Reposado was named "Best of Class" in the Reposado Tequila category, and Montalvo's Reposado and Anejo were awarded Gold Medals in September 2013's Spirits of Mexico Competition, held by the IWSC Group.

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Jeffrey Dale Starr is a tequila enthusiast, oil painter, and owner of mobile software company Purple Falcon.

Beer Pong Enthusiasts Will Flock to Las Vegas for The World Series of Beer Pong

What was once thought of as a simple college game has become a beloved, mainstream sport, complete with its own mega, international tournament – The World Series of Beer Pong. The 9th installment of The World Series of Beer Pong (WSOBP), presented by BPONG.COM, will be held January 1st-5th at the Flamingo Las Vegas.

The 2014 WSOBP is expected to draw up to 1,000 players from across the United States and over a dozen countries. Cups will be racked, balls will be tossed, and friendships will be tested, all in the name of the largest beer pong competition in the world!

WSOBP rules allow for play with beer, water or another liquid, although for logistical reasons, The WSOBP IX will follow suit with most bars who run tournaments and will play with water in the cups. The WSOBP will be played with water to further foster the growth of the sport by eliminating the potential issues of showing beer on air, thus allowing the sport to be aired across television networks and in the media. During play, two-person teams stand at opposite ends of an 8-foot-long table, where ten 16-ounce cups, filled with roughly 4 ounces of water, are placed in a bowling-pin formation. Each team takes turns tossing beer pong balls (similar to table tennis balls) at their opponent's cup formation. If a ball goes into a cup, the cup is removed from the game. The first team to eliminate all of its opponent's cups wins.

When all the games have been played, the last team standing will claim the title of Beer Pong World Champion and take home its share of the prize pool. To date, BPONG.COM and The World Series of Beer Pong have awarded over $500,000 in cash prizes.

On top of the main competition play and spectator event, BPONG.COM is also known for hosting exciting side events that players and spectators alike can participate in, including a CoEd tournament, requiring each team to have one male and one female player, and a random partner tournament, which gives players from around the world the chance to get randomly paired with a player and meet new people.

Players interested in competing in The WSOBP IX must register online by the December 10, 2013 deadline. Player packages currently start at $499. All packages are priced per person and include a four-night hotel stay at Flamingo Las Vegas as well as entrance into The WSOBP IX main event, which includes a guaranteed minimum of 12 games of play.

For more information or to register, visit bpong.com.

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Jeffrey Dale Starr is a beer enthusiast, oil painter, and owner of mobile software company Purple Falcon.

Actor Scott Eastwood Helps Crown Winning Team At First-Ever American Honey Bar-sity Athletics World Championship

This past weekend, Sin City became the center of the social sports universe, as American Honey®, the original honey bourbon liqueur, held the first-ever American Honey Bar-sity Athletics World Championship at Hard Rock Hotel & Casino. More than 160 of the most courageous and awe-inspiring social sports competitors from across the U.S. converged on Las Vegas to compete in a two-day social sports extravaganza for the title of American Honey Bar-sity Athletics World Champion and a $10,000 grand prize. Striking fear in the hearts of the competition, Team Chicago was crowned the winning team on Saturday evening after a ferocious kickball tournament that brought the crowd to its feet.

The weekend was hosted by actor Scott Eastwood, who served as the celebrity referee, truly raising the bar and the fun factor of American Social Sports. Eastwood also demonstrated his mixology chops by creating the event's signature American Honey Cocktail, The Honey Gobbler.

"As owner of the Saddle Bar in Solano Beach, California, I always appreciate bringing people together for a good time and a great drink. To help the competitors unwind after a long day on the playing field, I created The Honey Gobbler – a twist on the julep and a nod to American Honey's legendary Kentucky roots," said Eastwood. "I also got to jump into the action refereeing the first-ever bubble soccer exhibition match – think sumo wrestling mixed with World Cup soccer. But at the end of the day, this was all about the players. Congrats to Team Chicago on a most deserving win."

American Honey transformed Hard Rock Hotel & Casino Las Vegas into a social sports paradise, complete with the construction of its signature "Bar-sity Stadium" venue, which debuted in Times Square earlier this year. The American Honey Bar-sity Athletics World Championship featured the creme de la creme of the most popular social sports, including kickball, darts, pool, cornhole and ping pong. Participants showed their grit, determination and fortitude in the high stakes world of Bar-sity sports through a truly immersive two-day experience that highlighted the best parts of Social Sports both on and off the field.

"Throughout the year, American Honey went from bar to bar and playing field to playing field helping bring the dreams of social sports competitors to life by sponsoring clubs and providing a shot or two of the original honey bourbon liqueur," said Andrew Floor, Senior Marketing Director, American Honey. "This weekend, 160 athletes realized those dreams at the first American Honey Bar-sity World Championship in Vegas. All the competitors are winners, but only one team – Team Chicago – walked away with $10,000 and the title World Champions. We look forward to another exciting season of Bar-sity sports and will be bringing the program to new cities next year."

The American Honey Bar-sity World Championship are the culmination of the first year of a multi-year commitment designed to enhance the on-field and post-game social sports league experience by sparking social alchemy for millions of young professional participants nationwide. American Honey has partnered with premier social sports leagues and governing bodies, including ZogSports and the Sport and Social Industry Association (SSIA), to provide league equipment, branded uniforms, sponsored post-game happy hours and social sports-themed packaging.

For additional information on American Honey, please visit AmericanHoney.com

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Jeffrey Dale Starr is a whisky enthusiast, oil painter, and owner of mobile software company Purple Falcon.