If you are passionate about skiing, art and fashion, a must-see experience is Madison Avenue's new Bomber Ski Gallery in Manhattan which just opened, in time to usher in the winter ski season. Unlike any ski store, Bomber's skis are displayed as works of art, similar to New York's Museum of Modern Art's (MOMA) masterpieces — just a five-minute walk from Bomber's Madison Avenue Gallery. In fact, you will find Jean-Michel Basquiat's and Keith Haring's imagery beautifully displayed and ready to be raced down the pistes of the world's leading ski resorts, as quickly as they are flying out the door of Bomber's store. Moreover, on Bomber skis your ski equipment will be identical to that skied by Olympic athletes.
The quality and beauty of Bomber Skis are unparalleled, equaled only by the exquisite gallery they are displayed in. All Bomber skis are handcrafted in a small race lab in Italy. "The skis are built by a master craftsman with decades of ski production experience and every pair is exactly the quality skied by Bomber's US Team Athletes. After skiing Bombers for two years, I found their quality so superior that we purchased a majority interest in Bomber," said Robert Siegel, a Principal of RKR Ski LLC which invested in Bomber and CEO of Metropole Realty Advisors, Inc. He added, "No expense is spared to create Bomber Skis, as the company's sole focus is creating the best skis that man, modern technology and the best materials are capable of building."
Bomber is an Official Supplier to both the US and Canadian Ski Teams, and at least two US team members are likely to be competing in the 2014 Sochi Olympics on Bomber Skis, K.C. Oakley and Jeremy Cota. "I feel confident that my Bomber skis will carry me to the 2014 Olympics in Sochi, Russia. In over 12 years of competitive skiing, I have never seen a ski company devote so much energy into every single pair of skis produced. Beginners and pros alike, on Bomber, you know you'll be making turns on the highest-quality ski out there," said K.C. Oakley, U.S. Ski Team Athlete.
Women's Wear Daily's July 17, 2013 article crowned Bomber the "couturier" of ski masters. Bomber has now taken its already beautiful skis, such as its classic "Woody", "Red-Baron", "Pure-White", "Stealth-Black" and "Glacier-Blue Skis" to the next level by adorning their skis with imagery of Jean-Michel Basquiat and Keith Haring.
Bomber designs touch your soul. "Multiple design options enable skiers to select the look that speaks to their personality and style. Whether you are a racer, hard-core athlete, artist, fashionista, powder hound, mogul hunter or just fun-loving skier you will find a design that expresses your sensibility," said KT Stallings Bren one of Bomber's Principals through RKR Ski. KT added, "Our first-ever Basquiat and Haring skis were designed just in time for our 2013-2014 store opening."
And if you let your actions speak for you… Bomber's matte black "Stealth" ski is for you… its understated elegance says it all. Children's skis include Basquiat's famous dinosaur and Haring's snake.
The interior of Bomber's Ski Gallery is all white, with a midnight-blue ceiling, and the walls are flooded with light to highlight the unique design of each ski. Each pair of skis are mounted as if they are floating three inches off the wall, with only one pair displayed every five feet. Additional pairs are stored in hidden wall-panels between the displays to permit shoppers to feel and flex the skis.
The Gallery windows display four pair of Bomber skis in front of SONY's latest television technology – two of SONY's 65" Ultra HD XBR 4K TV's – providing a backdrop of beautiful snow-covered peaks, with breathtaking detail, depicted with pinpoint accuracy and the highest resolution TV experience possible.
Bomber is changing the world's perception of skis, and for a three-year-old startup whose skis are built in the most modern factory in the world, brand awareness has spread virally, with Bomber skiers now in New Zealand to Europe, the US, China, Japan and Canada.
Bomber's opening event ushered in the winter season, celebrating 99 days to the 2014 Sochi Winter Olympics and co-hosted by Helen Yarmak furs, one of the world's leading international luxury brands in the world today. Helen Yarmak's luxurious fur collection, spectacular jewels and fabulous croc accessories have dressed the fashion elite for the last ten years.
Bomber will produce only 100 pairs of "custom designed" skis worldwide in 2013 for those first customers to order them – which make the perfect holiday gift.
Bomber skis are as beautiful as they are Best-in-Class and can be found at Bomber's Ski Gallery store at 538 Madison Avenue, between 54th & 55th Streets in Manhattan, as well as at the Olympics in Sochi, Russia. In addition, Bomber's Keith Haring Skis can be purchased at 12 Nordstrom stores throughout the US, including Nordstrom's Hawaii store, and online at Bomber's website (BomberSki.com). They will soon be found in the leading specialty ski stores throughout the US, Europe, Russia, China and Japan.
Jeffrey Dale Starr is a vodka enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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