Pinnacle Vodka Introduces Rainbow Sherbet

Pinnacle® Vodka, the fast-growing premium vodka brand in the Beam Inc. spirits portfolio, has introduced its newest flavor innovation to the market just in time for spring and summer--Rainbow Sherbet. An inventive rendition of a classic dessert, Pinnacle Rainbow Sherbet combines the zesty, citrus taste of orange and sweet lime with a creamy raspberry that evokes a nostalgic feel of summer memories.

"The addition of Rainbow Sherbet to the Pinnacle family reaffirms the brand's commitment to innovation, premium quality, and irresistible fun," said Beam General Manager Deb Boyda. "This new flavor creation not only adds to our growing list of unique options, but also furthers our leadership in changing the way consumers are enjoying vodka."

Offering a 70-proof smooth, extremely mixable finish, Rainbow Sherbet is best served chilled, on the rocks, or blended in fun cocktails that add an element of surprise and delight to the ultimate spring and summer party. Rainbow Sherbet is the first of several new flavor innovations planned for 2013 including Pinnacle Strawberry Shortcake coming soon.

Mix up one of these fun Pinnacle Rainbow Sherbet cocktails to kick off any celebration:

Rainbowsicle 1 part Pinnacle® Rainbow Sherbet Vodka 1 part DeKuyper® Triple Sec Liqueur 1 part Pineapple juice Mix in a glass with ice and garnish with an orange slice.

Rainbows on Top 1 part Pinnacle® Rainbow Sherbet Vodka 1 part Pinnacle® Cake Vodka 2 parts half & half Rim martini glass with red sprinkles. Shake with ice, strain into prepared martini glass, and garnish with a cherry.

Pinnacle Rainbow Sherbet is available nationwide for a suggested retail price of $12.99 for a 750ml bottle. To find a store or recipe, please visit www.pinnaclevodka.com, "LIKE" Pinnacle Vodka on Facebook, or follow us on Twitter @PinnacleVodka.

About Beam Inc.

As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

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Jeffrey Dale Starr is a vodka enthusiast, oil painter, and owner of mobile software company Purple Falcon.

Jim Beam Taps Into New Flavor With Jim Beam Maple

As the winter season inches steadily closer, Jim Beam® Bourbon has tapped the warm taste of maple to reveal the latest creation in its flavored line, Jim Beam® Maple. The new expression follows the introduction of Jim Beam® Honey, and boasts the natural flavors of sweet, smooth maple. Both Jim Beam Honey and Jim Beam Maple combine rich flavors and America’s native spirit to create offerings that are both mixable and approachable.

“Jim Beam Maple – as with Jim Beam Honey – is an innovative flavor-infused bourbon that was developed to offer our fans a different whiskey option and the opportunity to try a new, creative shot or cocktail,” said Chris Bauder, General Manager of Whiskies at Beam Inc. “This is another exciting flavor experience that pushes boundaries while still honoring the proud traditions that make Jim Beam the world’s finest bourbon.”

Spirits experts are already extending high praise for Jim Beam Maple:

• Geoff Kleinman, of Drink Spirits, (September 3rd, 2013) says: “Jim Beam Maple is yet another smart and timely innovation from a company who is simply at the top of their game.”
• Colin Joliat, of lifestyle blog Guyism, (September 27th, 2013) says: “The edges are rounded-out by the sweetness of the maple, but it’s no longer…dominated by the singular taste. Now suddenly the vanilla, caramel, and oak show up to create a better balance, making you want to apologize to the bottle for ever thinking it was a one-trick pony.”

Jim Beam Maple is a Kentucky Straight Bourbon Whiskey infused with natural flavors that provides a perfect balance of warm aromas, a hint of charred oak, complete with a subtle and smooth caramel finish. The natural maple flavors make the 70-proof Jim Beam Maple fantastic on its own or on the rocks, and ideal for holiday cocktails and food recipes that will appeal to bourbon drinkers both old and new. Create a festive seasonal cocktail with one of the recipes below:



Maple Toddy

Ingredients

    1 part Jim Beam® Maple Bourbon
    1 lemon wedge
    1 half-moon slice of orange
    2 whole cloves


In a pre-heated mug muddle the cloves and the fruit then pour in the Jim Beam® Maple and fill half way with steaming hot water, stir to combine and fill with steaming hot water. No garnish.



White Canadian

Ingredients

    2 parts Jim Beam® Maple
    1 part Kamora® Liqueur
    2 parts half and half

Shake all ingredients with ice or build over ice in a double old fashioned glass. No garnish.



Both Jim Beam Maple and Jim Beam Honey are available nationwide and have a suggested retail price of $15.99 for 750ML. For more information please visit http://www.jimbeam.com/maple, http://www.jimbeam.com/honey, “like” Jim Beam on Facebook or follow @JimBeamOfficial.

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Jeffrey Dale Starr is a whisky enthusiast, oil painter, and owner of mobile software company Purple Falcon.

Leonard DiCaprio's Weird Japanese Jim Beam Ad

A lot of celebrities appear in advertisements overseas that you'll never see here in the United States. Here is a very strange commercial that runs in Japan featuring Leonardo DiCaprio selling Jim Beam (we think.)

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Jeffrey Dale Starr is a whisky enthusiast, oil painter, and owner of mobile software company Purple Falcon.