Vixen Vodka Celebrates A Year Of Spirited Growth

Launched in November 2012, Vixen Vodka has taken the spirits industry by storm. Its strong sales, award-winning vodka and nationally recognized marketing efforts have earned the brand a respected reputation among industry influencers and consumers.

As the team approaches its one-year anniversary, Vixen Vodka has successfully launched in Georgia, Minnesota and Mississippi, with West Virginia, South Carolina and Tennessee set to introduce the brand in January 2014.

Since its launch, Vixen Vodka has come to be featured in more than 300 locations across Georgia. The brand continues to expand throughout the state, most recently to five Tin Lizzy's Cantina locations and 14 concepts from Here to Serve Restaurants. Additionally, Vixen Vodka has seen much success in major retail locations, including Tower Beer, Wine & Spirits and Total Wine, which features Vixen Vodka as part of its Spirits Direct Program.

"Much of our success is due to over 300 events in which we have participated. – allowing us to reach women one-on-one," said Carrie King, partner. "We took a grassroots approach because women like to support women, and they are looking for a story to share with their friends," King said.

"Our goal was to have Vixen in one additional state by our first anniversary, and we are thrilled to have three with Vixen Vodka on the shelves – and three ready to hit the streets in January," said LeeAnn Maxwell, partner and CEO. "Distributors, sales teams and consumers alike embrace the brand because there is not another doing what we are. We are a female-owned spirit actually marketing to women. We are unique in the space, and our success highlights that as we expand."

Vixen Vodka is eager to continue its expansion and plans to add another 10 states in 2014.

About Vixen Vodka

Initially conceived on a girls' beach trip, Vixen Vodka was founded by three women, and offers a refreshing alternative to the male-dominated industry. Touting the tagline "lust in liquid form," Vixen Vodka is gluten free, GMO free and elegantly crafted from corn and pure spring water, then distilled five times, to create the smoothest vodka on the market.

Vixen Vodka is available in select retail stores, restaurants and bars throughout Georgia, Minnesota and Mississippi and will shortly be appearing in new markets across the country. For more information, visit VixenVodka.com.

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Jeffrey Dale Starr is a vodka enthusiast, oil painter, and owner of mobile software company Purple Falcon.

Devotion Vodka is First Vodka Brand Approved to Print Gluten-Free and No Added Sugar on Bottles

Driven by the continued growth of the gluten-free market, Devotion Spirits, Inc., maker of Devotion Vodka, the world’s first gluten-free, sugar-free and 100% Made in the USA flavored vodka family, has achieved a breakthrough milestone in the vodka/spirits category. The company today announced it is the first-ever vodka brand to be granted approval by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to have the words “Gluten-Free” printed on the bottle. Additionally, Devotion is the first and only vodka brand given permission to have “No Added Sugar” printed on the bottle.

Today, with gluten-free products representing a multi-billion dollar market, the ability to print “Gluten-Free” on the bottle is a major breakthrough for a small company like Devotion, which is battling the global brands for shelf space. The decision by the TTB not only helps meet the gluten-free demands of adult beverage consumers, but it adds immediate credibility to Devotion’s growth plans, as the company has also announced a full-brand roll-out to all 50 states starting in early 2014.

Available in five refreshing fruit flavors; Wild Cherry, Coconut, Blood Orange, Black and Blue and “The Perfect Cosmo,” along with the original, Devotion Vodka is quickly becoming a popular choice for guiltless specialty cocktails at home, and is the perfect alternative for adults who are more conscious about what they put in their body. Additionally, Devotion’s business continues to reach new heights, with current distribution at prominent National grocery retailers Whole Foods, Wegmans, Publix and Albertsons, major restaurant chains Applebee’s, Houlihan’s and Red Robin, and retail stores, restaurants and bars in several states.

“As the popularity of gluten-free and sugar-free products continues to surge, the ability to print ‘Gluten-Free’ on the bottle – a first in the vodka category – is a major point of differentiation for a small company competing with the marketing muscle of global brands,” said Drew Adelman, CEO, Devotion Vodka. “Approval from the TTB truly validates our product and our growth strategy.”

Devotion Vodka, which is 100% corn based, teamed up with Allen Flavors, the #1 Privately Owned Flavor Company and maker of Arizona Iced Tea, to develop a process of eliminating sugars as a flavoring agent in vodka. While many mass produced flavored vodkas available in the marketplace have been diluted by sugary flavoring agents, Devotion uses an essence process along with natural flavor compounds to ensure its flavored vodkas maintain sugar-free attributes. Devotion Vodka (SRP of $19.99) is available for purchase at retail stores, restaurants and bars in several states, with distribution expanding throughout the U.S. For more information and delicious drink recipes, visit DevotionVodka.com.

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Jeffrey Dale Starr is a vodka enthusiast, oil painter, and owner of mobile software company Purple Falcon.