Spring44, one of America’s fastest growing craft spirits brands, today announced a partnership with Colorado-based rock group Big Head Todd and The Monsters. Spring44 Honey Vodka was the perfect spirit to pair with Black Beehive, the band’s new album release date of February 4, 2014. Loveland, Colorado-based Spring44 Distilling will become the official Distillery of Big Head Todd and the Monsters during their upcoming concert tour stops in select cities, providing fans with the ultimate VIP experience.
Fans will also be challenged to create their own Black Beehive-themed cocktails, using Spring44 Honey Vodka, as well as other cocktail recipes using the Spring44 brands. Recipes will be submitted via Facebook for the chance to be part of the Spring44/Big Head Todd recipe booklet and to win Big Head Todd merchandise.
In conjunction with the tour, Sean Kenyon, Colorado based bartender and co-owner of Williams & Graham in Denver, created two signature cocktails featuring Spring44 Honey Vodka: The Black Beehive and the Big Head Mule. The cocktails will be featured at select tour venues as well as select Rock Bottom Breweries during the tour. Rock Bottom Brewery and local radio stations will team up to host lunchtime and Happy Hour events at select Rock Bottom locations.
The events will feature Q&A sessions with the band, Black Beehive-themed drinks specials, CD giveaways, exclusive download opportunities and chances to win Big Head Todd merchandise, all coinciding with the band’s concert tour dates. To further promote the release of Black Beehive, all 38 Rock Bottom Brewery locations will play tracks from the new album in-store for fans to enjoy. For a full list of events and updates, please visit RockBottom.com.
“Spring44 is thrilled to be a part of Big Head Todd and the Monsters new album and concert tour. ” said Spring44 CEO Jeff Lindauer. “We are proud to support one of Colorado’s best bands and look forward to symbiotically growing both of our fan bases.”
Abijack Management, a leader in partnership development, sponsorship, event marketing, artist relations and tour activation, is organizing the co-branded efforts. “We’re really proud of the work we’ve done with Big Head Todd and The Monsters so far,” said Brett Palmer, CEO of AbiJack Management. “Big Head Todd, Rock Bottom Brewery and Spring44 are premier brands with strong fan bases, and each also has strong ties to the state of Colorado, so it made perfect sense to bring them all together. We’re truly excited to be working with all of them.”
“We’re really psyched about the release of Black Beehive and this year’s concert tour, and we think that these new partnerships with Rock Bottom and Spring44 are a great way to help spread the word,” said Todd Park Mohr, lead singer of Big Head Todd and The Monsters. “Our goal is to bring our music right to our fan base in an exciting way, and our fans are really going to love all that we have in store for them. And with AbiJack leading the way, we know these events and promotions are going to be a huge success and will really help us promote the album and the tour.”
Jeffrey Dale Starr is a vodka enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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